Cannes Lions
DEUTSCH, New York / WATERISLIFE / 2016
Overview
Entries
Credits
Description
The Art Heist For Good is a project that set out on a mission to take some of this art, sell it to the highest bidder and use the money to provide clean water, sanitation and hygiene solutions to the people of Kibera who desperately needed it.
Execution
Stealing The Art
WATERisLIFE traveled into Kibera and took these famous art pieces. Each piece was exchanged for a brand new metal corrugated roof that would protect the residents from the harsh Kenyan elements.
Selling The Art
Once safely back in the US, we began our search for an art dealer. Eventually we found two. With the help of Julien’s Auction House, WATERisLIFE auctioned off the pieces from the Kibera collection.
Giving The Money Back
The proceeds from the auctions were able to put the financial equivalent of 30,000 daily salaries into Kibera as well as enough clean water and sanitation practices to help the community for years to come.
Outcome
With the proceeds from the auctions, we were able to put the financial equivalent of 30,000 daily salaries into Kibera as well as enough clean water and sanitation practices to help the community for years to come.
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