They printed The Massage Circulation Ad featuring a diagram of acupressure points.Cut out... slip on... and knead.Easy enough for anyone to deliver a great massage.The cut out section also served as a letter of gratitude.The Massaging Circulation Ad connected families in ways digital media couldn’t.

Tweets, blogs, and e-zines mentioned the ad.

75% of the readers responded positively.The ad is displayed at the Japanese Newspaper Museum, NEWSPARK.

And subscriptions stopped falling for a whole month.Even more importantly, families began to gather around the newspaper again.