It's a party phenomenon: people like to scratch shapes into the characteristic aluminum neck of BECK'S bottles. Based on this insight we developed an interactive and playful packaging that turned the whole bottle into an aluminum canvas – designed by your night out.

The BECK'S Scratchbottle special edition for bars and nightclubs is a simple and playful way to make BECK'S more appealing again to a young and outgoing audience. It has been succesfully tested in selected bars in Berlin.