The Beginning showcases the Chavin, Paracas, Nasca, Moche, Chimu, Tiahuanaco and Inca cultures. The campaign brings to life the work of archaeologist Bruno Alva who has spent 11 years gathering and interpreting Peruvian pre-hispanic iconography, which is an important aspect of the cultures that have developed in Peru. The result is an accurate portrayal of the characters.

Don’t watch the movie, live it for real!

It took two months to produce and 58 days shooting around the country. A team with a high quality equipment of sound, cameras and lighting, traveled through very difficult roads to get to film in 12 different locations.

The trip started north, followed the coast south and ended in Cuzco. An advance team prepared the field for the crew to arrive, shoot and leave.

The campaign brings to life the work of archaeologist Bruno Alva who has spent 11 years gathering and interpreting Peruvian pre-hispanic iconography, which is an important aspect of the cultures that have developed in Peru.

It was Alva’s exhaustive work which enabled the ancestral characters to be accurately portrayed.

The clothes and accesories were thoroughly handmade. The make up imitated the original natural pigments, but improved for the requirements of the camera.