Cannes Lions

THE BIG KNIT

OGILVY & MATHER, Dublin / INNOCENT / 2013

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Overview

Execution

The innocent Big Knit campaign was a guerilla campaign that took place all over Dublin city. Or, more precisely, on the heads of statues all over Dublin. The purpose of the camapaign was to highlight innocent's commitment to support one of Ireland's largest charities, Age Action. They provide food and company for thousands's of Ireland's older people. The message was simple. Don't leave old people out in the cold.

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