Cannes Lions

SMOOTHIES

SWARM@RKCR, London / INNOCENT / 2011

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In order to get the nation to understand why and when to drink an innocent smoothie, we turned the innocent smoothie bottle into a Superhero “Here to save the peckish!!” We re-purposed the words from Queen’s smash-hit ‘Flash-Gordon’; “Fruit! Ah haaa, Saviour of the Universe!!” and used our little Superhero to swoop in on members of the British Public, looking for a snack to fill their hunger pangs. We used a deliberately Low-Fi style in order to continue innocent’s ‘home-made’ feel, and add comedy and authenticity to our little hero’s cameo. We had particular fun with his cape and suspending him from string.

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