Cannes Lions
101, London / INNOCENT / 2014
Overview
Entries
Credits
Description
Innocent is a smoothie that is made with nothing but the tastiest fruit. The company was founded by three guys who set out to do way more than just make a delicious drink. They wanted to help people to live well and die old, and to leave the world a little better than they found it. That's why innocent have always given 10% of their profits to charity and why it's way more than just a smoothie. Every time you twist the cap, good happens. Also known as ‘The Chain of Good’.
Similar Campaigns
12 items