We open on top of a rooftop beer garden on a cracking summer’s day and see two guys (Pete and James) sitting at the bar. Pete stares blankly at the flat beer in front of him and exclaims;

“I…don’t like beer anymore”.

Suddenly everyone at the beer garden falls silent.

“Then why do you drink it?”, asks James.

“Because it Summer,” Pete replies.

We cut to a bottle shop. Standing in the ‘Summer Beer’ aisle, a guy scratches his head; “What even is Summer beer?”

Another guy questions; “Who made beer the boss of Summer anyway?”

Enter Canadian Club CC & Dry. Pete takes a sip and instantly smiles; “Ahhh”

The chorus of ‘I can see clearly now’ kicks in for a feel-good summer ending.

We cut to a bar with the mini snowy vista billboard, with a frosted bottle and glass in front.

Super; ‘Over Beer? Canadian Club’