Through a disciplined commitment to a provocative strategy and consistent creative approach, we struck at the heart of Australian beer drinking culture, returning CC back to growth by breathing fresh purpose into the brand platform “Over Beer”.

By liberating Australians from the cultural obligation to drink beer, CC unleashed its true growth potential; amounting to a phenomenal $___M(1) in incremental revenue, a net profit contribution of $____M(2) and an ROI of $____(3) .