Cannes Lions

The Big Weep

TRY, Oslo / DNB BANK / 2018

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A young man says goodbye to his parents in his new apartment. Suddenly, an overwhelming sense of loneliness comes over him. Tears start streaming down his face. A voiceover goes on to talk about his many new responsibilities, making the young man cry even harder. Then, we introduce a book filled with good advice for young people living on their own. Cut to the parents all alone in their big home, weeping. The father sits on the floor sobbing, clutching a malfunctioning router. We see another book, packed with good advice for empty nesters. Both books are given to you with regards from DNB, the Norwegian bank.

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