The value of a happy family from the past to the present is that the members have spent time together. The house advertisement has been showing those images all the time, but In real life, Thais' behavior is the difference. There are many statistics that show the behavior of living in the home that look worrying. So, Sammakorn wanted to create the advertisements that suited the real life of Thais and show the opposite of their dream for they have a question and see the value of family.

Sammakorn, The real estate brand that believes that happy homes are a home where we can spend time with their family. But nowadays Thais behavior is opposite. So we bring the data on current lifestyle behaviors to make a house that is designed from the Thai people's lifestyle. “The Broken Home”, it fully supports the behavior of being away from their family to reflect the changed life and create the social topic about the changing behaviors and encourages questioning about the happiness and value of family life.

The data of Thais behavior has been shared by news agencies but Thais do not pay attention. So, we collect the data and statistics to build a house that is suitable for the Thais' behaviors and encourages questioning about their behaviors.

The Broken Home is designed from Thais living behaviors data. We co-created with Integrate Field, the architecture company to build a house that is suitable and practical with details about the width and narrowness suitable for different behaviors of people according to the current behavior of people. The plan that can be built to be a real house and mockups the rooms that show the living behaviors generated from statistics.

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This design work is presented to every page about Thai designers and as far as foreign countries around the world have similar problems.

and Sammakorn has become a top-of-mind real estate brand for Thai people in emphasizing on common areas for family members to spend time together happily.