Cannes Lions

THE CAMEO POSTER

OGILVY GUATEMALA, Guatemala, Central America / ALBA / 2013

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Overview

Entries

Credits

Overview

Execution

Hitchcock was famous for his cameo appearances and this inspired the idea, a poster with a cameo of his most famous image: His shadow silhouette. An image you could only see during the Master of Suspense's favorite time: The night.

Outcome

The 300 coupons where downloaded in just one night, and the movie was a blockbuster for the premier weekend and the following week.

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