Can a can catch people’s attention and get them to change their behavior?

Probably. That’s why we created an accordion bus with a giant can on the side, encouraging Danes to stop, think and recycle after they’ve enjoyed the tasty content inside. Every time the bus turns, the giant can is crushed and stretched.

This is supported by the simple message “Don’t crush your cans”, followed up by “Crushed cans can’t be scanned. Can we recycle for a better tomorrow? Probably.”