To promote the Canon GIG App we established a partnership with the Danish band Turboweekend on their 2015 tour.

To get the fans to download the app, we used on-location communication at the venue, placed on all spots participants would stay; venue facade, wardrobe, toilets, bar and concert-hall walls. As the fans joined the venues Wi-Fi connection they were immediately suggested to download the app.

The Canon GIG App is developed for iPhone and Android. The GIG App concept will be implemented across the Nordic region in partnerships with artists, labels and venues

To promote the Canon GIG App we established a partnership with the Danish band Turboweekend on their 2015 tour.

To get the fans to download the app, we used on-location communication at the venue, placed on all spots participants would stay; venue facade, wardrobe, toilets, bar and concert-hall walls. As the fans joined the venues Wi-Fi connection they were immediately suggested to download the app.

The Canon GIG App is developed for iPhone and Android. The GIG App concept will be implemented across the Nordic region in partnerships with artists, labels and venues

The GIG App is a scalable activation idea as well as a content platform that enables engagement and provides real value for their future customers.

The average user took more than 60 pictures. 41% of the pictures were shared on the users social media platforms.

Canon will be rolling out this initiative across the Nordic region in the coming months. The technology allows Canon the flexibility to be present at everything from small intimate concerts, to large summer festivals. The technology provides Canon with a platform that could be extended beyond the realm of music to everything from sporting venues to tourist attractions.

In terms of success the campaign received major media coverage and Canon appeared in places where at would normally be overshadowed by younger tech companies (reddit, Fast Company, Techcrunch, Contagious, washable etc.)

At the events we have seen a phenomenal usage rate of the app resulting in the following impressive engagement scores:

- Each user took more than 60 pictures

- 41% was shared across social media.

Canon is now scaling the idea through-out Europe and has at the same time commissioned development of the next iteration of the activation.