Spikes Asia

The Chapter of Life

LEO BURNETT , Taipei / MCDONALD'S / 2021

Film

Overview

Entries

Credits

Overview

Execution

It's a Brand film for McDonald's Taiwan.

Base on a true story of world famous violinist Jimmy Lin

who is also an American professor who teaches violin for decades.

We launched the brand film a week before Teacher's Day,

aim to make people know how teacher sees every student,

how they discover their strength and when they fail,

how they guide them onto the right path.

And this journey is why being a teacher feels so good.

Similar Campaigns

12 items

1 Eurobest Award
Fries Claims

LEO BURNETT, London

Fries Claims

2023, MCDONALD'S

(opens in a new tab)