The first catalogue that pays you rent for being in your home.Consumers could simply register their 2012 catalogue for ‘rent’. Once registered they were sent monthly ‘rent cheques’ redeemable in-store, making the catalogue an important part of their homes every month.It was a simple and powerful promotion. One that allowed us to engage with participating IKEA customers regularly, even after the catalogue launch period was over.

RESULTS (3 months after launch)Visits to IKEA.com.au up 30%, setting a new record.

During the first week Perth Sales went up 59%50,000 sign ups in the first 3 weeks.Store visits increased 9.8% in the 8 weeks after launch.Rent cheques to the value of $2m have been mailed.Total sales have risen by 10% from the previous year.6.8% of households have signed up for Rent.So far IKEA have rented 5km2 worth of space in Australia.