Fullybooked wanted us to create an engaging way for them to sell biographies in the store beyond the usual table top display of the books. They identified key people that had influenced the world in the past years and also because they have the most number of biographies about them. These are Steve Jobs, Mark Zuckerberg and Oprah Winfrey.

It was an actual brainstorming process that led us to the idea of the design. As the team did the usual mind mapping of these peoples lives and ideas, we saw an opportunity to create their images using the whole 'Mind Map' process. Thus leading us to visualising the biographies of these people. Now at a glance, you get intrigued by seeing words and images that you will find when you read up on these peoples biographies. We basically summarised their lives into their image.

The campaign brought the biographies of the three people up to the the top 10 sellers of Fullybooked in that category. Soon this campaign had been shared online and led to an increase in awareness and interest to reading these biographies.