For this campaign we needed an eye grabbing visual. Something dynamic, energetic, and trendy. “Dynamic” is a key word to feel the movement of the car, and thus potential risk of eating and driving.

We chose a very colourful, rich and detailed treatment, with most of the elements in the picture in focus. In order to achieve this, each final visual is actually composed of a dozen pictures. This technique allowed us to light every element individually…

… and make sure our chicken, the most important element of all, looked really irresistible!

The rich world of each shot tricks the eye for a second, slightly delaying the understanding of the ad. “Why is it?… Ooooh. Yes, I get it!”. The viewer should enjoy discovering the universe of each car before noticing the unusual closed eyes, and with that, understanding the idea.

Our characters’ face expressions are funny, real, and raw.