This microsite by au, Japan's second-largest wireless operator, highlights the company's new mobile phone line for Fall/Winter 2007. The site takes the viewers to a fascinating dark virtual show room where they can learn about the various designs and rich functionality of the lineup.

To give the viewers a proper feel of the product’s concept, each model is given the visual of a matching object that conveys that concept; for example, the Japanesque cell phone W54SA is presented with a traditional lacquered Japanese lunch box.