Cannes Lions

IIDA MOBILE PHONE

GROUND, Tokyo / KDDI CORPORATION / 2010

Presentation Image
Presentation Image
1 of 0 items

Overview

Entries

Credits

Overview

Execution

Music is automatically generated to the mutter of 17-character tweet. A melody is randomly chosen from the 9 available, and the artificial voice synthesiser, vocaloid, will sing the tweet.

You can send this singing tweet to a friend's mobile phone with a push of a button. Or send it to your own mobile and use it as your ringtone. You can also use it as a blog part.But if you're a tweeter, the best way to enjoy this tool is to synch it directly with your Twitter account. All you have to do is click twice, and you can upload your singing tweet to your Twitter timeline.Your followers will be able to see your 17-mora tweets and the link to the singing tweet. Click and listen to the singing tweet. You can also reply to it, too.

Outcome

As of March 2010, 6 artists have made an appearance. The traffic on the iida official website has clearly risen because the campaign has attracted artists' fans and also due to buzz on the web.

And the freshness of the top page of iida's official website is being kept in tact.

Similar Campaigns

12 items

McNuggets Art World

DDB HONG KONG

McNuggets Art World

2024, MCDONALD'S

(opens in a new tab)