The 5-and-a-half minute film blurs the lines between reality and fiction - and also, between cinema and advertising. Celebrating the history of The Carrera, it is also a celebration of the history of cinema, creating a piece of entertainment that goes beyond traditional advertising for a brand that has always gone beyond traditional watchmaking.

The film begins with Ryan Gosling on the set of an action movie. The director calls cut and Prop Master played by Vanessa Bayer tries to get the TAG Heuer Carrera watch off Ryan. But he doesn’t want to give it up – a chase for the timepiece begins, cleverly referencing what inspired the watch: racing. ‘The Chase for Carrera’ is a boundary pushing film. It’s an action-packed piece of entertainment that lives up to quintessential Hollywood genres, filled with crazy stunts, racing cars, and humour. The chase takes us on a journey through mobster movies, western sets, historical action films - all while keeping the product at the core of the story – the most iconic racing chronograph.

The chase takes us on a journey through mobster movies, western sets, historical action films - all while keeping the product at the core of the story – the most iconic racing chronograph. It is a meta, self-referential piece that ends with the actual Prop Master asking Ryan for the watch back. But he won't give it back: The Chase for Carrera never stops.