Eurobest

The Clink Machine

VRT, Brussels / STUDIO BRUSSEL / 2019

Film
Supporting Content
Demo Film

Overview

Entries

Credits

Overview

Execution

DDB Brussels designed a TV spot to thank all the participants of De Warmste Week. That is to say almost all of Flanders! No less than 1.986 charitable organizations were registered for which people were able to organize solidarity actions. We translated this amazing result into a TV spot with as many champagne glasses as there were of participating organizations. DDB illustrated this good news with a unique installation: 1,998 glasses that clink together to symbolize every charity that was helped.

The 50-second spot takes you along a wooden structure (specially created for the occasion) on which the 1,986 glasses clink for the new year. This magnificent work is the work of Tanker who used a remote controlled car to put the glasses in motion.

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