Idea:

We used digital screens in all the major subway stations in Stockholm. The screens were designed to perfectly match the different tiles where they where placed, to create the illusion of walls. On the walls were a message from Com Hem, that you could access their tv-content wherever you are, using their new Play app. The walls then collapsed, opening up to another world behind - Com Hem's TVC.

Background & Concept:

Com Hem (which translates as ’Come Home’ in Swedish) is Sweden’s leading provider of broadband, with a superior product offering: the fastest broadband and widest range of TV and play services.

The concept “Come Home to more powerful experiences” is based on the insight that the best entertainment is so powerful it immerses you into it.