The impetus behind the campaign was to show that TWC understands and empowers customers. The messaging isn’t about what TWC is selling, it’s about what customers are buying, and about how TWC understands the way they think. To illustrate this, the spots visually delve into consumers’ minds to view – firsthand – how they think about technology and entertainment. Working with Imaginary Forces, we brought this visual journey to life with CG and graphics that are as captivating as they are informative. The desired messaging leave-behind was: Potential customers view TWC as providing cable/Internet services based on the customers’ needs.