Cannes Lions
DIGITAL PHONE SERVICE
OGILVYONE NEW YORK, New York / TIME WARNER CABLE / 2006
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Overview
Entries
Credits
OVERVIEW
Execution
The promotion not only highlights a competitive price and free installation but also the value of unlimited local and long distance calling, anytime, any day, to motivate consumers to consider cable broadband over DSL or dial-up.
Outcome
Consumers found the spot memorable and were intrigued by the low price for unlimited local and long distance calling
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