The promotion focused on the suite of services that Time Warner Cable offers, highlighting the cutting edge, easy to use technology, and the ease of getting all three services from one provider. The spot not only highlights a competitive price and free installation but also the quality of TWC customer service, an important factor in choosing a provider.

Consumers found the spot funny and engaging, and felt that Time Warner Cable was an innovative company that cared about its customers and developed products to meet their needs.