Spikes Asia

The Color Eater

TOKYU AGENCY, Tokyo / ADOBE / 2016

Film
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Overview

Entries

Credits

Overview

Background

In Japan, many young creators use Adobe on a daily basis, however before they can develop an interest in the latest production environment, they are exhausted by their day-to-day work. Our goal was to pique their interest in Adobe Creative Cloud and enhance their creativity.

Execution

It was released on August 25, 2015 on Adobe’s official YouTube channel.

Without relying on the reach of advertising, the video earned views through social media and curation sites.

Recognized for its topical appeal and quality, it was shown in movie theaters, not as an advertisement but as a work of art. (No advertising costs.)

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