Cannes Lions

The Curious Billboards

BBDO MEXICO, Mexico City / MARS / 2016

Presentation Image
Demo Film
1 of 0 items

Overview

Entries

Credits

Overview

Description

We created The Curious Billboards, the first campaign designed only for cats. The billboards were built to their measure and placed on rooftops, alleys and courtyards where cats tend to go exploring.

Each billboard had a different detail that attracted their attention, either a toy mouse, a laser beam or even a billboard made out of a scratching material.

Similar Campaigns

12 items

Shortlisted Cannes Lions
Cats in Boxes

MEDIACOM, Brisbane

Cats in Boxes

2022, MARS

(opens in a new tab)