Cannes Lions

The Curious Billboards

BBDO MEXICO, Mexico City / MARS / 2016

Presentation Image
Demo Film
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We created The Curious Billboards, the first campaign designed only for cats. The billboards were built to their measure and placed on rooftops, alleys and courtyards where cats tend to go exploring.

Each billboard had a different detail that attracted their attention, either a toy mouse, a laser beam or even a billboard made out of a scratching material.

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