Cannes Lions

THE CURIOUS MAN

SAATCHI & SAATCHI, Milan / TOYOTA / 2014

Case Film
Film

Overview

Entries

Credits

Overview

Description

The film begins with an incredible view: a giant whale springs out of the water, while a guy is watching this spectacular site. Then the ad follows the story backwards: how this man got to the place he is now. Some pretty amazing things have happened to him in the last days. And everything because he was curious to drive the New Auris Hybrid Touring Sports.

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