What is the best way to show the benefits of an armoured vehicle? Simple – by shooting at it!Some of the copies of a particular issue of German financial magazine Wertpapier came with a bullet hole through them. A real.45 ACP round containing an 11.45-millimetre slug was fired at the pages from a Colt M1911 pistol. The bullet went right through the magazine – until it hit the page carrying the ad for the BMW Security X5, where it seemingly just bounced off.

The ad was immediately noticed and discussed in magazines and on the internet.