We created a ‘Curves Vending Machine’ and placed this 8-foot tall vending machine in a shopping mall in Shanghai. When the vending machine’s curtain was closed, it appeared deceptively like any other. But once you inserted 5 Yuan into the slot, and choose your flavor, a packet of delicious chips is handed to you by sexy models with mouth-watering curves.

Our results are:

1. Over 1,000 people tested the vending machine in a day, sold over 900 packs of chips

2. Had over 740 thousands view on youku.com

3. Scored over 54 millions impressions on China’s leading Micro Blog – WeiBo

4. Had over 481 thousands visit our micro-site

5. Got the media talking

6. 95% increase in sales from 2011!