Eurobest
ÅKESTAM HOLST, Stockholm / IKEA / 2019
Overview
Entries
Credits
Execution
Bringing stuff to the recycling station can be a hassle. And sometimes, people ask themselves if it’s worth it. In this film, we get to follow a man in a home as he is collecting empty cans, glass bottles, plastic, cardboard to bring it to the recycling station. It’s not an easy ride and he struggles hard. After a huge effort, he reaches the station where he gets rid of the material. Later as he arrives back home with groceries the son finishes a drink and puts the plastic bottle into the bin that the father just emptied. The graphic says “A little tough, but worth it”. We then see products in the kitchen that have been made from recycled material. Showing that the work people put in is worth it since it is possible to use the material to create new products, without wasting the planet's recourses.
Similar Campaigns
12 items