Cannes Lions

DVD HIRE

WRC, Auckland / DVD UNLIMITED / 2006

Presentation Image

Overview

Entries

Credits

Overview

Execution

Hard-on man walked the sexpo for the full three days it was on, catching onlookers' eyes wherever he went with his “bulge”. The message “be more discreet” was clearly communicated by his own lack of discretion.

Outcome

Judging from people’s reactions, we had an entertaining and engaging response from the Sexpo’s 10,000 or so visitors.

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