The Daily Show with Trevor Noah provides late-night viewers with not only political satire and escapism, but also an honest point of view and a source of trustworthy information. Host Trevor Noah and The Daily Show correspondents covered the events leading up to the November 2020 U.S. Presidential Election, closely watching then-President Donald Trump and his administration. As the election approached, Trump and his associates faced mounting lawsuits and investigations, ranging from corruption, to tax fraud, to voter suppression. Comedy Central and The Daily Show needed to react in real-time to these developing news stories to break through the chaotic election media landscape and make The Daily Show top of mind.

While the creative is certainly target to a "soon to-be-former-ex-President," our goal was to reach political reporters and fans of Trevor Noah and The Daily Show to garner pickup across social media. Our timing also aligned with the final evening of the Republican National Convention, a week-long party conference held before every Presidential election, during which President Donald Trump was scheduled to give a speech to his supporters. We leveraged this high-profile event to place The Daily Show in front of coverage of this event.

We published our ad simultaneously in the most prominent newspapers in the U.S.: The New York Times, The Los Angeles Times, and The Washington Post on Thursday, 27 August, 2020, timed to the final day of the week-long Republican Party National Convention. We quickly amplified organic pickup of the newspaper ad, blasting the creative out to The Daily Show's millions of followers across social media.

The results of the Newspaper Ad Stunt were immediate, and caught the eyes from political reports and newspaper subscribers, who posted images of the ad on social media. The ad also received widespread national coverage across 100+ outlets, including Daily News, Entertainment Weekly, HuffPost, TMZ, and Variety. Calls to the phone number listed on the ad poured in, receiving tens of thousands of calls. The stunt generated an estimated $111MM+ in incremental media value and 2 billion media impressions during its flight, and lead to The Daily Show becoming the most talked about show in the TV Universe on Twitter for the day.