Cannes Lions

THERE'S A PLAYLIST FOR THAT 2

SPOTIFY INDIA, Mumbai / SPOTIFY / 2019

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Overview

Background

Indians face unique problems everyday. And all these problems come with diverse emotions attached to them.

And with Spotify’s launch OOH campaign in India, we tackled the most trending troubles of 1153 locations with 1153 messages.

For example

India is the hub of offshore call centers, so we spoke to the employees working the infamous ‘graveyard shift’ from 11:00pm to 5:00am.

Some metro rail stations in India break records for being the busiest all through the day. With stories of people being pushed out of trains going the rounds, we spoke to them too.

India, the cynosure of software engineers has many prestigious colleges. And with the pressure of competition, every engineer’s back up plan is bound to be an entrepreneurship.

Arranged marriage, failed US visa applications, heavy traffic jams and ultimate food rivalries are some of the unique Indian contexts that we have used in the campaign.

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