Cannes Lions
BISCUIT FILMWORKS, Los Angeles / FOOT LOCKER / 2013
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In the elementary school cafeteria, a kid admires his friend's jacket from Kids Foot Locker and sets out to make a trade for it. He offers his sandwich, which is quickly declined. Then his pudding, which is also declined. Knowing he needs to up the ante, he finally offers his head, which his friend accepts. They make the deal and as they each admire their new possession, we get the feeling the kid who gave up his head for the jacket is the winner.
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