Diadora want to reconnect their brand in the sports world, especially in running.

One of the brands core values is "make it bright". We want this to be reflected in our communication by doing a real and engaging act for our target group. We also wanted to keep momentum from our previous running campaign, but this time the target group was younger and more urban.

This was a one-day event for people living in Fairfax Los Angeles. Our runners where followed by mobile camera crews that documented our runners race against time. The footage captured the runners action and our customers’ participation in the projects. From this we made different format films that showed highlights and was distributed through different online channels.