The devilish newsletter from the fashion brand ArmedAngels contains unsubscribe links of the competitors and rewards customers for unsubscribing.

For this we integrated the three freely accessible unsubscribe links of the main competitors into the ArmedAngels newsletter. For every unsubscribed newsletter customers received a 10% discount at the ArmedAngels online shop.

The devilish newsletter was sent out in the beginning of December 2015, before other fashion brands started to send out their Christmas Newsletters.

With this smart time of release ArmedAngels increased it sales and got rid of the main competitors.

The devilish newsletter has helped 24118 customers to unsubscribe from 41.036 newsletters of the three main competitors Tommy Hilfiger, Marco Polo and Ralph Lauren. That led to an increase in sales of 12,2% at ArmedAngels.