Nowadays, most people believe that cars have just a negative effect on their lives: traffic, pollution, stress. Not for Renault who strongly believes that cars are still able to make our life easier.

That’s why Renault wanted to create a practical solution to a concrete problem shared by most of the families around the world: putting a child to sleep. Parents well know that it’s not easy, but there is a trick that has worked for generations: taking them for a ride in a car. This often happens in the middle of the night. How can Renault find a simple and safe way to put a child to sleep, whilst improving parents’ lives?

During Milan Design Week, Renault and Chicco displayed The Dream Cradle for the first time in a Showroom. People could have a close look at the product and fill the online form on dreamcradle.it to receive information about the pre-order.

The inspiration came from a commercial posted on the Renault Argentina FB page where a couple was planning a cradle that replicated the movement of a car at home. After watching this, several parents enquired whether the cradle could be produced for real. That’s when Renault looked for a partner, specialized in baby products, to work on a product that could satisfy the desire of many parents. The Dream Cradle was revealed on 10 March 2017, during the Six Nations Press Conference in Rome, with Renault as the Italian Rugby Team Official Sponsor. Soon after the news spread to the web, magazines, newspapers and TV news. The content video was posted on YT and social media; a landing page was developed for info and preorder of the product: www.dreamcradle.it

Three weeks later, during Milan Design Week, the Dream Cradle was shown in the Nhow Hotel alongside the Renault Range Test-Drive.