Spikes Asia

The Emirates "Take Over" Luggage Wrap

Y&R VIETNAM, Ho Chi Minh City / EMIRATES / 2016

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Credits

Overview

Background

Emirates has been flying from Vietnam for four years. But there is still a lack of awareness of the amazing Emirates Experience that the rest of the world has found out about. The client wanted to remedy this situation at the heart of where all the flying happens: the airport.

Execution

We took over a protection wrapping station at the Tan Son Nhat International airport in Ho Chi Minh City. For one day, we offered free protection wrapping to all airlines' passengers. Passengers flying with Emirates were offered the same free service. We included our advertising messages about the Emirates Experience on every luggage wrapped.

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