Cannes Lions
DDB BRASIL, Sao Paulo / MCDONALD'S / 2016
Overview
Entries
Credits
Description
We created a film in looping which shows a crazy and endless chase. A character is always chasing after another. In this case, when one is in a hurry, the best way to have a quick meal is by going to the McDonald’s Drive Thru.
Execution
The film was posted on Facebook, focused on people who already follow the brand’s fanpage.
Outcome
Over 5 million views in less than one week.
Almost 100.000 likes
Over 12 thousand shares.
95% of positive comments on social networks.
Similar Campaigns
12 items