Cannes Lions

The Endless Chase

DDB BRASIL, Sao Paulo / MCDONALD'S / 2016

Presentation Image
Film

Overview

Entries

Credits

Overview

Description

We created a film in looping which shows a crazy and endless chase. A character is always chasing after another. In this case, when one is in a hurry, the best way to have a quick meal is by going to the McDonald’s Drive Thru.

Execution

The film was posted on Facebook, focused on people who already follow the brand’s fanpage.

Outcome

Over 5 million views in less than one week.

Almost 100.000 likes

Over 12 thousand shares.

95% of positive comments on social networks.

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