Cannes Lions

The Squirrel

MAKE IT SIMPLE, Helsinki / BOOKSTORE / 2016

Film
Film

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Overview

Description

Nowadays people often have a compulsive need to be constantly online. Following the endlessly updating flood of information impairs the ability to concentrate. But not to worry. Different studies have shown that reading has beneficial effects on concentration, among other things. This is the insight behind the new campaign created for a traditional Finnish company, The Academic Bookstore.

Translation: "Nyt Osta": "Buy Now"

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