Cannes Lions

THE ESSENCE OF RIO DE JANEIRO

NBS, Rio De Janeiro / BOTICARIO / 2014

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Case Film
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Overview

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Credits

Overview

Description

Although the brand is one of the biggest cosmetic brand of Brazil, it has a smaller penetration specifically in the state of Rio de Janeiro. So we needed to engage the people of Rio in a new way.

Execution

Although the brand is one of the biggest cosmetic brand of Brazil, it has a smaller penetration specifically in the state of Rio de Janeiro. So we needed to engage the people of Rio in a new way. And we certainly did.

Outcome

People form Rio de Janeiro interacted with the brand as never before.

And we have the essence of Rio made, from the beginning to the end, by those who love the city.

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