Although the brand is one of the biggest cosmetic brand of Brazil, it has a smaller penetration specifically in the state of Rio de Janeiro. So we needed to engage the people of Rio in a new way.

Although the brand is one of the biggest cosmetic brand of Brazil, it has a smaller penetration specifically in the state of Rio de Janeiro. So we needed to engage the people of Rio in a new way. And we certainly did.

People form Rio de Janeiro interacted with the brand as never before.

And we have the essence of Rio made, from the beginning to the end, by those who love the city.