Cannes Lions

The Extra Story - Old Lady

Y&R BRAZIL, Sao Paulo / SANTA CASA / 2018

Supporting Content
Presentation Image
Supporting Content

Overview

Entries

Credits

Overview

Description

The Extra Story is an ad that shows what happens to an action movie extra after he gets shot in the movie, from his rescue by the first-aid servicemen to his path to the closest hospital, until he dies, donates organs and ends up saving a stranger’s life in the end. All to prove how even if you feel insignificant to the story, your biggest role is yet to come, if you become an organ donor.

Similar Campaigns

12 items

1 Cannes Lions Award
Naughty or Nice Bauble

CLEMENGER BBDO MELBOURNE

Naughty or Nice Bauble

2019, MYER

(opens in a new tab)