Cannes Lions

The Extra Story - Policeman

Y&R BRAZIL, Sao Paulo / SANTA CASA / 2018

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Supporting Content

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Overview

Description

The Extra Story is an ad that shows what happens to an action movie extra after he gets shot in the movie, from his rescue by the first-aid servicemen to his path to the closest hospital, until he dies, donates organs and ends up saving a stranger’s life in the end. All to prove how even if you feel insignificant to the story, your biggest role is yet to come, if you become an organ donor.

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