Cannes Lions

The Fall

adam&eveDDB, London / SONY / 2020

Film

Overview

Entries

Credits

Overview

Execution

The film shows vibrant, otherworldly characters falling through the sky of the modern world. We needed a piece of music that contrasted with the contemporary, high octane action. After trawling through many different genres and eras of music we found the 50s to be a great antidote to the action. The Platter’s “Twilight Time” was perfect because it starts with a bang just like the film and the lyrics leave room for the sound design to come into its own. “Twilight Time” is also a great, catchy song that framed the film wonderfully.PlayStation Now gives players access to hundreds of incredible games on demand. To capture this feeling of instant gratification Sony Interactive Entertainment created an epic film showing iconic game characters falling to earth and landing in the homes of gamers.

Similar Campaigns

12 items

RealSense Dancer

MCGARRYBOWEN, New york

RealSense Dancer

2016, INTEL

(opens in a new tab)