Getty Images asked us to help them stand out in the intensively competitive editorial photography market. The aim was to stay top of mind for media organizations. Rather than write a broadcast campaign, we created a utility that solved a problem for these organizations and the people who work for them. The Feed from Getty Images automates the population of Getty Images’ clients’ news feeds in social. It does the job of a social content manager, listens to chat online and surfaces images immediately that are most relevant. The Feed was launched exclusively in Wired and Tech Crunch and was quickly hailed as a genuine social innovation.

We created The Feed, which takes iconic imagery driven by social conversation and automatically publishes it as it happens. The feed listens to conversations, uncovers the most talked about moments and sources the perfect image to publish instantly on social networks. Real-time trends are instantly visualized.

For the first time in social media history, we can respond to trending topics in real time, with live imagery of news, sports and entertainment — all thanks to the power of our Connect API. The Feed gives brands the power to share the moment like never before.

The Feed was launched exclusively in Wired and Tech Crunch and was quickly hailed as genuine social innovation. It is currently in Beta phase and accruing a tremendously positive response.