First ever we have changed the way iBeacons and 360 live stream usage by developing a unique technology. To detect people anonymously who show interest to our branch construction we have used iBeacons and we think of targeting them on mobile mediums with 360 live immersive banners. By this creative idea we have created our own big data with ibeacon for brand activation and we aim to make people experience the originals opening event via their smartphones with 360 live streaming banners placed on related mediums.Using iBeacon activation tehcology enabled us to invite thousands of Nisantasi people to our opening party

Up to a week before the opening of the adidas Originals branch, the people passing by the shop were anonymously determined by iBeacons and the 360 live broadcast was made available to these people through 360 mobile banners. adidas Originals, which brought this 360-degree live broadcast only to the targeted audience, used iBeacons strategically positioned around the shops

We have specially developed 360-degree camera and a 360 live mobile banner technology to be able to view the 360 degree live broadcast enabled users to watch the shop live their smartphone phone gyroscope or VR glasses. And for making the broadcast reach millions around 360 degrees media servers were used again with high technology especially designed for 360 degree live broadcast.

360 live experience banners media planned to appear on:

9GAG

Celebrity News

last.fm

nme.com

purepeople.com

rockfm.gr

tunein.com

boredpanda.com

womanista.com

TV8

ACUNN

The 360 mobile live broadcast banners, which lasted for 8 hours, were shown 1 million 863 thousand and 267 times and this live broadcast was watched through the banners by a total of 275 thousand individual unique viewers. The average time the broadcast was watched per person was 1 minute and 42 seconds. Through the iBeacon we have detected that %70 of live broadcast viewers visited the branch in a week. In just 8 hours branch generated 50.000$ revenue.