With a creative concept of five year-old Tiger playing at St. Andrews, we developed a quick strike multimedia effort leading to and through the tourney. We leveraged Tiger in the moment when he was making history. Timing, placement and creative message all linked to a great sports moment that captured the imagination of sports enthusiasts.

Results of campaign included largest single-day traffic visits in nikegolf.com history. Retail partners freely housed creative on their sites due to buzz and consumer demand. Coverage on every major network and many local shows. One of largest “send-to-a-friend” communications ever for Nike.