The film opens with tight shots of polished vehicle paint, accompanied by dramatic music. Quick cuts, lasers and flashing lights. It looks like a new car model reveal film. We see details of design elements, leather interior, headlights, a wheel. We see text on screen; buzzwords used by the automotive industry. At the end of film, we are led to believe that we will finally see the new spectacularly futuristic car. But instead, a regular city bus is revealed. The voice over states: “Yes, there’s the future. We’re now giving you the chance test ride two weeks for free. Apply at vasttrafik.se”